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Conversations with retailers and their suppliers that shine a light on the most positive aspects of retail. Get tips about competing in brick and mortar retail, resources for retail sales training, retail-specific marketing advice, ways to make your retail operations run more smoothly, and much more. New episodes release every week!
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![Joe and John Gaither on Differentiating Your Product [Episode 315]](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6154212/TMSGAR315_Square_300x300.jpg){kind=logo}
Friday Jan 10, 2020
Friday Jan 10, 2020
This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail.
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Key Links
- Joe Gaither LinkedIn
- John Gaither LinkedIn
- Feetures Website
- Field Agent: https://www.fieldagent.net/
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Educating the Customer
Experiencing the product is the first step in marketing.
How to Differentiate Your Product from the Rest
Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice.
Sock vs. Shoe Ratio
Selling the product to make “add ons” even more comfortable.
More details at:
https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product
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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.
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